The Psychology of Color

You may want to choose colors for your brand simply because you think they’re pretty, but it’s important to understand that there’s value to color beyond aesthetics. Color plays a major role in your brand. You’ll want to choose colors that attract and connect with your target customer. 

There are a lot of factors that contribute to how a person reacts to certain colors. Gender, personal preference, experiences, and cultural differences can have an effect on how a person interprets colors. With that said, there have been countless studies that have found specific colors are tied to certain emotions. Take a look at the list below before you begin selecting colors for your brand. 

Red

Passionate, sexy, stimulating, powerful, strong

Orange

Inviting, happy, creative, fun, encouraging

Yellow

Optimistic, energetic, youthful, positive, uplifting

Green

Fresh, healthy, reliable, balanced, safe

Blue

Secure, trusting, peaceful, tranquil, honest, loyal

Purple

Spiritual, luxurious, compassionate, imaginative 

Pink

Sensitive, playful, feminine, nurturing 

Brown

Reliable, stable, wholesome, comfortable