How to Use Your Logo Files
After each branding project, I supply my clients with various logo files that work for specific purposes. If you’re wondering what each logo file means and which one to use for what, this post is for you.
Understanding Your Logo File Types
Your brand's logo is one of its most essential visual assets, and having the right file type for each application ensures it always looks its best. Below is a breakdown of common logo file formats and when to use them.
Vector vs. Raster Files
Vector Files (.AI, .EPS, .SVG, .PDF) – These files can be resized indefinitely without losing quality, making them ideal for print materials, signage, and large-scale designs.
Raster Files (.JPG, .PNG) – These files are pixel-based and may lose quality when resized. They are best for digital use, social media, and web applications.
When to Use Each Logo File
AI & EPS Files
Best for professional printing, embroidery, and large-scale graphics.
Used by designers and printers for creating high-quality materials.
SVG
Ideal for websites and digital applications because they scale without losing clarity.
Commonly used for web design, mobile apps, and digital interfaces.
A versatile format that maintains quality across devices and applications.
Often used for sharing logos with vendors or for easy printing.
PNG
Has a transparent background, making it great for websites, social media, and presentations.
Best for on-screen display, but not ideal for print.
JPG
Best for online use, including websites, email signatures, and social media.
Has a white background, so it’s not ideal for overlaying on colored backgrounds.
By understanding these logo file types and their ideal uses, you can ensure your brand stays visually strong across all platforms. Need help organizing your files or creating brand assets? Let’s connect!